Posted at 10:30h in BlogInformation Overload is not a new concept or even a recent phenomenon. As far back as the first century AD, Roman philosopher Seneca said that “the abundance of books is distraction” – although he said it much more poetically as “distringit librorum multitude”. The term “information overload” was penned in the 20th century, by American social scientist Bertram Myron Gross in his 1964 book, The Managing of Organizations: The Administrative Struggle. Then futurist Alvin Toffler expounded on the concept and included the phrase in his seminal work of 1970, Future Shock. Once an academic concept, Information Overload is now firmly planted in popular culture, not to mention a growing problem for individuals and organizations alike.