Digital Asset Managers (DAMs), also known as: Digital Archivists and Digital Preservation Officers are essentially the new hybrid Librarians of the 21st
Century. Digital Asset Managers or I'll call them DAMs for the purposes of this entry, like their traditional predecessors, still possess exceptional organizational dexterity, and an unrivaled commitment to the preservation of our history, now coupled with technical expertise and proficiency, necessary to properly organize, and manage our virtual resources. According to The New York Times
, there were over 20,000 people working as Digital Asset Managers in 2009, in a rapidly evolving digital market, where the demand for these new skills is expected to triple over the next decade. In addition to the time and effort required for organizing and protecting material in digital form, virtual librarians or DAMs also: handle copyright issues; license technology; serve as database administrators for our virtual-reality-networks (VRNs); and, they evaluate, purchase and manage digital and on-line content from vendors, including web content and on-line marketing tools.