Part-2 of this series, I outlined hiring and contracting for digital information management professionals. Part 3 will cover the specific skill sets required of librarians and other information managers in the Digital Age. Whether named Information Professionals, Digital Asset Managers, Virtual Librarians or something else, these people possess essential skills necessary to organize and manage intellectual property and other assets, especially important as digital access is extended to more people, including employees, clients, prospects and other stakeholders. They are proficient with digital technology, and they know how to recognize, find and organize information that is relevant to their employer's business operations, industries and markets. People who have strong IT backgrounds are capable of managing technology like hardware, software applications and other infrastructure components. Yet they lack the knowledge required to understand how digital assets are used from a business perspective. Meanwhile, librarians and other information managers most often lack the technical expertise needed to navigate digital systems with proficiency and ease.